As a result, we monitor a variety of sources. But mostly we are influenced by changing eating habits. “Restaurants are influenced my many factors: product, message, weather, reputation, and competition, to name a few. Krouse, who is reponsible for new product development, had to answer a question facing many restaurants: Is the low-carb diet a flash fad or a trend-and should we respond?
One of those slim windows faced Tom Krouse, chief concept officer with Donato’s, an independent premium pizza restaurant chain, headquartered in Columbus (Ohio).
>The Scenario Some strategic windows remain open for an extended period of time other, don’t. This case focuses on the research behind the introduction of Donato’s low-carbohydrate pizza, and how the company collapsed its normal product-development research process to take advantage of a current trend. As people’s tastes change and new diets become the rage, restaurant chains must decide if and how to respond. The pizza segment of the fast-food industry is very aggressive.
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